A launch team is a group of supporters who rally around an author and book. There are various ways supporters can help but it essentially breaks down to three main concepts: PURCHASE, REVIEW, and PROMOTE.
Why is a launch team important? I am sure you have heard the quote, “It takes a village” - well, that applies here! Your participation in the launching of this book will have a significant impact. 70% of the reading population purchases their books through Amazon. 9 out of 10 of those readers will look at how many reviews a given book has. The more reviews there are, the more Amazon’s algorithm works in the favor of the author. Do a quick self-inventory: Have you ever declined a purchase because there were too few reviews? Book reviews matter!
The Launch team (see below) is given access to a digital copy earlier than the publication date in hopes that individuals will have read enough of the book to offer a positive and honest review within the first few days of publication. Do not worry about having to be eloquent in your review or having to deeply analyze the book, a simple honest review will be appreciated. Your willingness to help pre-read, purchase, review, and post are major steps in helping this book be successful.
Choose your level of engagement: I understand that not everyone can engage in the same manner, but I do believe everyone can engage in some way. To help differentiate levels of responsibility, there are four tiers supporters can choose from:
Tier 1: read a digital copy of the book (portions or entirety) before the publication date, purchase the book on the launch date, write a review on Amazon within the first three days of publication, and help promote the book through social media and word of mouth
Tier 2: read a digital copy of the book (portions or entirety) before the publication date, purchase the book on the launch date, and write a review on Amazon within the first three days of publication
Tier 3: purchase the book within the first week of the launch date and help promote the book through social media and word of mouth
Tier 4: purchase the book within the first week of the launch date
How do I join the launch team for God’s Big Ask?
Join the launch team by filling out the form above. Pick your level of engagement by choosing Tier 1, 2, 3, or 4. Then, look for an email with a detailed explanation that will walk you through the tier you chose. (check your email spam folder)
